Empowering a Global Brand: Scalable Ecommerce Solutions for PMD Beauty
Smart Beauty Tools and Skincare Products
PMD Beauty is a leading skincare and beauty brand that specializes in creating high-quality, innovative products that are designed to help customers achieve healthy, radiant, and youthful-looking skin. With a focus on quality, innovation, and customer satisfaction, PMD Beauty has become a popular choice for beauty enthusiasts around the world.
What We Did
- Seamlessly migrated their architecture to native Shopify 2.0.
- Launched 5 international storefronts in quick succession.
- Localized unique looks for international markets.
- Built easy to manage custom upsells for product display pages.
- Designed and developed 20+ highly customizable modules for Shopify 2.0.
- Automated repetitive and high-performing workflows across multiple stores.
- Transformed UI/UX design.
Application Tech Stack
In an effort to save on development costs and improve its customer experience, PMD Beauty decided to create a new Shopify store. This new store would allow the company to showcase its products in a more visually appealing way, offer a more streamlined shopping experience, and provide customers with access to the latest product information and promotions.
In this case study, we'll take a closer look at PMD Beauty's Shopify store and explore how the company was able to achieve its goals through the creation of a modern, user-friendly e-commerce platform. We'll examine the various features and functionalities that were incorporated into the site, as well as the design choices that were made to create a cohesive and visually stunning online shopping experience.
50% Reduction in Inventory Bloat
Streamlined inventory management led to a 50% decrease in excess products, boosting cost efficiency and operational effectiveness for PMD Beauty.
Elimination of Server Errors
The optimized architecture successfully eliminated server errors, ensuring a reliable shopping experience for PMD’s customers.
5x Faster Dev Turnaround
Development turnaround for new features has been reduced by 5 times, from 7-10 days to just 1-2 days, accelerating PMD Beauty’s ability to adapt and respond to market needs.
99.99% Uptime for All Stores
Leveraging Shopify’s robust platform, PMD Beauty enjoys exceptional stability with a 99.99% uptime across all their online stores.
11% Increase in Conversion Rate
Our tailored solutions and seamless user experience contributed to an 11% increase in PMD Beauty’s conversion rate, driving sales and growth.
49% Boost in Returning Customers
Optimization efforts and an improved shopping experience led to a 49% increase in the returning customer rate for PMD Beauty.
In addition to AKOS' custom built components, Shopify’s 2.0 customizer empowers PMD Beauty to create a more customized and high-performing website that aligns with their brand aesthetic and engages customers more effectively, ultimately driving more sales and revenue.
The new website offers several benefits over its previous bloated version, including:
Enhanced flexibility: The new website allows developers to create more sophisticated and intricate themes with greater ease, providing more customization options and design flexibility.
Improved performance: The new website is designed to be more efficient and streamlined, resulting in faster website performance and improved loading speed.
Enhanced mobile responsiveness: The new website is optimized for mobile devices, ensuring that it is easy to navigate and use on any device.
Improved accessibility: The new website includes accessibility features that make it more inclusive and accessible to all users, including those with disabilities.
Easier management: The new website includes a range of features and tools that make it easier to manage and update, reducing the need for manual updates and maintenance.
These benefits ultimately result in a more effective and efficient website that provides a better user experience for visitors, while also being easier to manage and maintain for the site owners
PMD Beauty's in-page subscription upsells revolutionize the customer journey by offering enticing free skincare options to subscribers. Customers can select their preferred free products while learning more about the subscription service, enhancing value and encouraging long-term engagement.
Personalized Free Skincare: When subscribing, customers are presented with a curated list of complimentary skincare products, tailored to their preferences and needs, enhancing the perceived value of the subscription.
Improved Customer Retention: The in-page upsells not only drive immediate conversions but also foster loyalty by providing customers with personalized skincare options and continuously reinforcing the value of the subscription over time.
Smart Cart elevates the customer buying experience with dynamic widgets and rich features. By integrating exclusive discounts upon adding specific products to the cart and offering free gifts upon reaching a spending goal, Smart Cart enhances engagement, encourages higher purchase value, and provides a seamless checkout process.
Dynamic Widget Integration: PMD Beauty uses Smart Cart to incorporate dynamic widgets, allowing customers to view exclusive discounted products directly within the cart, enticing them to add more items to their purchase.
Exclusive Discounted Products: By leveraging Smart Cart, PMD Beauty can offer exclusive discounts on specific products when they are added to the cart, driving upsells and increasing average order value.
Spending Goal Incentives: Smart Cart introduces a spending goal feature where customers are motivated to reach a specific spending threshold to unlock a free gift, fostering increased spending and customer satisfaction.
PMD Beauty's Smart Search & Filter feature enhances the user experience by providing intelligent suggestions and a curated list of featured products. Customers are presented with relevant collections and products as they type their search queries, improving search accuracy and saving time. Additionally, the display of featured products offers a convenient browsing option for users.
Intelligent Search Suggestions: Smart Search & Filter instantly provides customers with intelligent suggestions as they type their search query, guiding them towards relevant collections and products, streamlining the search process.
Enhanced Search Accuracy: By leveraging advanced algorithms, the smart search feature accurately predicts and displays results that closely match the customer's intended search, ensuring a more efficient and precise search experience.
Curated Featured Products: When no search query is made, PMD Beauty's store showcases a list of featured products, offering customers a curated selection of popular, new, or recommended items, promoting discovery and serendipitous browsing.
Time-Saving Convenience: The smart search and featured products sections eliminate the need for customers to navigate through multiple pages, allowing them to quickly find desired products or explore enticing options, reducing friction and enhancing convenience.
Improved User Experience: With intelligent search suggestions and curated featured products, PMD Beauty creates a user-friendly and engaging shopping environment, increasing customer satisfaction and encouraging exploration of their product offerings.
PMD Beauty's smart promotions leverage customized sections within their store, delivering targeted offers to customers. With a focus on personalization, these promotions enhance user engagement and drive conversions, optimizing the shopping experience.
Dynamic Banner Display: The image showcases the seamless integration of smart banners that dynamically adapt to user preferences and browsing behavior.
Customizable Layouts: PMD Beauty's store features versatile promotional sections, allowing for easy customization to align with specific marketing campaigns or seasonal offers.
Targeted Offers: Through data-driven insights, PMD Beauty tailors promotions to individual customers, increasing relevance and driving higher conversion rates.
Enhanced User Experience: The smart promotions section provides a visually appealing and interactive experience, engaging users and guiding them towards desired actions.
Conversion Optimization: By strategically placing enticing promotions, PMD Beauty maximizes conversion rates, boosting sales and fostering customer loyalty.
PMD Beauty's store offers a seamless experience for global customers with its localized content and translation capabilities. Leveraging multi-lingual and multi-regional settings, visitors can access country-specific domains, switch between four languages, and view prices in their local currency, ensuring a tailored experience.
Multi-Regional Domains: PMD Beauty's store provides country-specific domains, allowing customers to access localized content and offerings based on their geographical location.
Language Flexibility: With support for four languages, users can effortlessly switch between translations, ensuring a user-friendly experience for a diverse customer base.
IP-Based Localization: Leveraging visitors' IP addresses, PMD Beauty's store automatically detects the user's region, displaying relevant content and pricing in their local currency.
Seamless Currency Switching: Customers can easily switch between different currencies based on their region, enabling them to view prices in their preferred currency, enhancing transparency and convenience.
Tailored User Experience: By delivering localized content, translations, and currencies, PMD Beauty creates a personalized experience for each user, fostering engagement, trust, and a sense of familiarity.
PMD Beauty utilizes Prismic as a distributed system for their five international stores, streamlining content management processes. With Prismic, PMD can efficiently manage dynamic product upsell data across multiple stores, ensuring consistent and targeted messaging to enhance the customer experience.
PMD Beauty leverages Shopify's official GitHub integration to seamlessly integrate their custom Shopify theme. With Git integration, the team can efficiently build and deploy code to Shopify, ensuring a streamlined and automated development workflow.
Streamlined Development Workflow: With Git integration, PMD Beauty's team can leverage version control and collaborative features of GitHub, allowing for efficient code development, review, and deployment processes.
Automated Deployment: The integration facilitates automatic deployment of code changes from the GitHub repository to Shopify, eliminating the need for manual deployments and reducing the risk of errors or inconsistencies.
Enhanced Efficiency and Collaboration: Git integration empowers the development team to work together seamlessly, ensuring efficient collaboration, code consistency, and faster iterations, ultimately improving the speed and quality of PMD Beauty's website development and updates.
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