Skin Actives Scientific
BigCommerce Store built on Laravel & Vue.js
A skincare brand for the
skin conscious.
Skin Actives Scientific, founded by Dr. Hannah Sivak, gives people the power to personalize their skin care routine with ready-made and DIY skincare products.
Their existing website was built on an outdated and nonintuitive platform leading to an unpleasant shopping experience for their customers, insufficient capabilities for marketing team, and inefficient use of resources for their customer success team. AKOS was hired to help revise the brand and to redesign the online shopping experience.
What We Did
- Brand Identity Consultation
- User Experience Design
- User Interface Design
- UI Animation Prototyping
- Ecommerce Store Development
- System Integrations
Application Tech Stack
The Objectives
Make it Simple, Make it Scalable.
- Revisit the entire customer journey to remove steps that don’t any generate any objective customer value.
- Define new and intuitive paths for customers to find relevant products or expert guidance.
- Build or Integrate systems that allow customer success team to grow, track, and reward the loyal customer base.
- Re-establish segregated customer personas for the marketing team to target and measure precisely.
- Display product how it works, quick tips, how to use, ingredients, product life, and research information in a coherent manner that's easy to edit and maintain.
- Leverage reviews, expert opinion, and socialfan-reel for additional validation to help customers making purchasing decisions.
- Allow for a seamless and easy checkout process for both US and international customers.
Key Stats and Results
We can tell you how our work on the site won multiple awards, like Spectrum Awards’ “Best Ecommerce Website 2019” and CSS Design Awards’ “Best Innovation Award”, “Best UI Award”, and “Best UX Award”. Sure, we could tell you that. Or we could tell you that and give you the statistics that made those awards possible.
121.95% increase
The website had a 121.95% increase in pageviews since implementing the updates.
97.85% reduction
We decreased bounce rate by 97.84% after update implementation.
111.73% increase
Unique website pageviews were increased by 111.73%.
$27.77 increase
The Average Order Value (AOV) was increased by an average of $27.77 in orders placed through the website.
77.45%
14 day active users were increased by 77.45%.
74.85% reduction
Average page download time was reduced by 74.85%.
The Solution
We chose BigCommerce Enterprise as our Ecommerce platform because of it's innate feature set, robust scalability, and flawless checkout experience.
Alike any cloud-hosted Ecommerce solution there were platform capability challenges we had to identify and overcome to make our solution match our vision.
We built a standalone Laravel + Vue web-app that works via BigCommerce API to allow for customizations beyond BigCommerce's innate functionality. The custom built web-app was developed for building the skin care regimen quiz, schematic segregation of product information, and management dashboard for content moderation capabilities.
Other 3rd party apps were integrated to allow for Marketing Automation, Customer Loyalty Rewards, Review Management, real-time shipping quotes, and international checkout up-to-date import duties and taxes.
Full Website Feature List
- Built on BigCommerce Enterprise
- Mailchimp e-commerce automation
- Skincare regimine quiz
- Quick product search
- Rewards & referral program
- Multiple filtration options
- Product glossary
- Geo-IP detection
- Automated loyalty coupons
- One-page quick checkout
- Instagram fanreel
- International duties
- Product review follow-ups
- Conversion tracking
Overcoming Limitations with Custom Web-App
Bigcommerce Enterprise though scalable and robust has custom field limitations. We shattered the challenge by building an easy to manage custom Web-app with Laravel and Vue.js that allowed us to segment relevant product information for backend management and frontend display.
Get Anywhere Fast
A key metric for us was to allow users to find and reach their desired product within 3 clicks or less. New product collections were defined, designed, and built to drive customers visually towards the desired skin care outcomes.
Behold: The Mega Menu
Catering to all our newly defined customer personas: The DIYers, The Newbies, The Quick Shoppers, and The Skin Curious; we built a category and tagging system to allow for optimal shopping preferences for each.
Segmentation & Organization
For an Ecommerce site with over 180 products, it was imperative for us to allow customers to find products as quickly and easily. A product filtration system was built within categories using product tags to allow further specificity.
Rewards & Loyalty
Increasing return customers is an important metric for any business. We built integrations with Smile.io rewards and Stamped.io reviews systems to increase repeat customers and harness the power of impactful customer reviews.
The Skin Curious Glossary
Backed by science, Skin Actives Scientific has a loyal following of thousands of skin curious customers. We built a searchable ingredients glossary with detailed information about each of the ingredients found in Skin Actives products. The Glossary product recommendations are populated using categories using BigCommerce API and the frontend is built in Vue.js.
The Skincare Regimen Quiz
The Quiz is now responsible for 17.89% of total website revenue, 12.67% of total orders placed.
Skin Actives Scientific, a company founded by a skin care scientist, prides itself in recommending the best skin care routine to their customers. To bring the same tradition to their digital sphere, we built a skin care regimen quiz allowing experts to deliver a customize all-day skin care regimen to their customers digitally. The quiz is built on Vue.js frontend, Laravel administration panel, and BigCommerce Product API.
Brand Strategy &
Brand Identity Design
Clean, impactful, and memorable.
Our business and brand sprints helped guide Skin Actives Scientific to redesign their brand identity and product packaging. On-going collaboration with their in-house design team lead to a beautiful and impactful revision of the Skin Actives brand.
Iconography
Iconography to visually specify the variety of skin conscious concerns.
Logo
For the logo, we worked with the client team to devise something clean that spoke to the new brand descriptors and feels we wanted people to have when coming into contact with the brand.
Descriptors: Scientific, Inventive, Open, Authoritative, Transparent
Feels: Sophisticated, Beautiful, Confident
Typography
Gotham was chosen for it’s clean lines, readability and it’s large variation in weight. It has an architectural quality that spoke to the brand, in that the Skin Actives team’s attention to detail and method makes them scientific architects of skincare.
Colors
The color palette was developed to inject bright energy into the visual architecture. It’s always used in a strategic way with it’s assigned collection or skin concerns product category.
Packaging Labels
With the new brand identity, color palette, and product lines, we helped Skin Actives talented in-house design team ideate and design their new packaging. The result was a clean, memorable, and impactful packaging design for all product collections and DIY product lines.
A better customer journey yields better business results.
Smartphones have changed how consumers shop for themselves and for their companies. A good mobile experience was necessary.
Consult Our Experts
Outdated portals and communications platforms can lead to industry-wide disconnect and lost opportunities. Let’s talk about how AKOS can help you, and your entire industry, move into the future with confidence.
